London's first luxury travel trade show brief awarded to Brighter Group

A comms brief for a new travel show that aims to attract luxury travel brands to London has been awarded to Brighter Group.

Luxury travel show: at the Saatchi Gallery
Luxury travel show: at the Saatchi Gallery

Luxury Show London is the first luxury travel trade show to be held in the UK, and is designed as a forum in which tour operators, travel agents and trade buyers can do business.

The specialist travel agency has been appointed for a media relations campaign aimed at boosting the show’s profile with the trade press, as well as finding media sponsorship, speakers for seminars and arranging an exhibitor party.

The event will take place at the Saatchi Gallery in Chelsea on 1–2 May 2013.  

Luxury Show London’s director Ian Dockreay said: ‘London deserves and needs a luxury travel trade show.  

'We’ve got something very special to offer and therefore need a consultancy that understands the luxury travel, lifestyle and events market as well as the demands and requirements of organising and running an exhibition.

'The consultancy must also be able to offer strategic advice while overseeing and implementing a programme of activity involving all our stakeholders and Brighter Group offered us the total package.’

Debbie Flynn, Brighter Group’s CEO, said: ‘There are lots of big names planning to exhibit at the event and we’ll ensure that the show becomes a must-attend for the luxury, lifestyle and event industry while creating an exhibition brand that can be extended worldwide.’

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