Beauty house L'Oreal has boosted its in-house PR team for the Shu
Uemura and Kiehl cosmetic and fragrance brands, acquired during the past
The move signals the end of long-term PR agency contracts with
London-based Anna Nicholas Associates and Dowal Walker, which handled
Shu Uemura and Kiehl respectively.
Charlotte Adjchavanich has been taken on as PR manager for UK and
Ireland, joining from health and beauty web-site changeslive.com, where
she was communications director for 12 months.
She is joined by former colleague Lucy Science, who leaves her PR
manager's post at changeslive.com to become PR assistant for the two
Adjchavanich said the new roles had been created following a business
The two upmarket brands are being incorporated into a new L'Oreal
division, Exclusive Signature International, housing the group's
Adjchavanich, who will be responsible for both press and public
enquiries, said the Japanese brand Shu Uemura was being relaunched with
a stand-alone boutique in London's Covent Garden.
The PR focus for Kiehl, which has clientele including Madonna, Brad Pitt
and George Clooney, would be to increase distribution in retail outlets,
she said. The brand will also figure in promotional events such as film
Adjchavanich worked as an account director on cosmetic and fragrance
brands at Astrid Sutton Associates, and with fashion and beauty
specialists Cameron PR, which was responsible for promoting the Berlei
sports bra featuring Russian tennis star Anna Kournikova.
Adjchavanich reports to Shu Uemura UK regional manager Heather Loughran
and newly appointed Kiehl UK regional manager Angela Lassin.