Afzal is responsible for new business development and directing UK campaigns for the firm's international corporate and consumer clients.
During her four years at Edelman, Afzal was in charge of managing the stakeholders relations programme for London Gateway, as well as steering corporate, financial, digital and internal communications campaigns for clients including Aviva Investors, GE Energy, Paul Capital, PwC, Takeda, TD and Western Union.
Previous to Edelman, she worked at financial PR firm Moorgate Group, UNHCR, and the NESTA-accredited creative agency, Nameless Media.
Marion Darrieutort, CEO of Agence Elan, said: ‘Sonia brings essential UK market knowledge and experience to the table and I'm delighted she is joining us in the UK.’
Afzal said: ‘I'm excited to be joining Agence ELAN at this strategic point in its expansion. They are an incredible team of industry heavyweights and I look forward to working closely with Jennifer and the Paris office to strengthen our seamless international offer and to propose unique PR methods to the UK market.’