Chui arrives to head up the team following two years at Slam, where he was a senior account manager across consumer and lifestyle brands including Filofax and Zippo.
He said: ‘I think it was a great opportunity because digital is a key part of the evolution of comms, and it's great to effect that change here. A key challenge will be educating clients and helping them make that step to be bolder in their digital work and go above and beyond tweets and setting up a Pinterest account.'
Before his time at Slam, he worked at Hill+Knowlton Strategies and Ketchum Pleon.
Chui, who will report to Nick Fulford, owner of EdenCancan, added: ‘It’s about generating the conversations now and connecting up consumers with the brand directly, and helping bring that big agency thinking to a smaller independent agency.’