Virgin Media on hunt for consumer help around broadband campaigns

Virgin Media has initiated a search for a retained agency as it attempts to capitalise on a year of momentum-generating broadband campaigns.

First Class: Usain Bolt fronted Virgin Media's broadband campaign
First Class: Usain Bolt fronted Virgin Media's broadband campaign

The phone, TV and internet provider, which has the second largest market share for broadband after BT, confirmed to PRWeek that it is seeking information from agencies for a brief to handle national consumer, corporate and press office work.

A spokeswoman said the firm's six-strong in-house team currently managed much of its national consumer and corporate work but the firm now needed extra help as it looked to amplify its comms output following 'a busy and successful 2012'.

She said: 'We are considering adding to our agency roster and building on the successful year we have had. Our long-term agency relationships remain unaffected.'

At the start of the year, Virgin Media launched a £110m campaign announcing the doubling of speeds for most of its 4.1 million broadband customers, which was fronted by 100 and 200 metre world record holder Usain Bolt.

Virgin Media has also brought in Team GB's double Olympic 5,000 and 10,000 metre champion Mo Farah to lead a fresh campaign featuring outdoor, press, digital and mobile elements.

The campaign will focus on the 'brilliant extras' available to the cable firm's customers.

It is understood that the successful agency will focus on similar high-profile consumer campaigns.

The regional consumer PR carried out by Bray Leino will be unaffected, as will the campaigns work from Beige PR and financial PR handled by Tavistock.

Speed Communications' account with Virgin Media Business, the arm that sells telecoms to corporate clients, is also understood to be unaffected.

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