Ivan Ristic leads Diffusion's US launch

Diffusion has launched its first international office in New York as a response to 'lazy' US PR.

Diffusion co-founder: Ivan Ristic leads first US office
Diffusion co-founder: Ivan Ristic leads first US office

The agency’s US operations will be led by co-founder Ivan Ristic, who has relocated to the US, supported by Dan Tudesco, who joins from US-based Brodeur Partners.

Ristic said: ‘Clients we were speaking to Stateside were unsatisfied by lazy newswire-driven campaigns that generate coverage that’s a mile wide but an inch deep.’

The agency will launch with a four-strong team based on Madison Avenue, and has three launch clients, including mobile phone recycling firm SellCell.com and mobile software specialist Antenna.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.