Shah will lead celebrity and ambassador engagement across Unicef’s activities, including fundraising, campaigns, policy and emergencies.
She joins from Oxfam, where she spent eight years as artist liaison manager and was responsible for launching successful music event Oxjam and managing high-profile supporters of the charity.
Unicef director of comms and brand Jane Cooper said: 'Raakhi brings a strong track record in celebrity and ambassador engagement, adding to our already strong Unicef offer. I am delighted she is joining us.'
The appointment follows a recent restructure of the Unicef comms team, which included the hiring of Cooper, the former Whitehall director of comms, Sarah Epstein as head of comms and Katie Morrison as head of media. The role of head of brand will also be filled during the coming months.