PUBLIC SECT0R: Canterbury picks DTW to run bid as Capital of Culture

Canterbury has taken on agency help in its bid to be named Europe's

Capital of Culture for 2008.



The Kent city is the latest to enter the battle for the title and faces

a race against much larger cities including Cardiff, Liverpool, Belfast

and Birmingham



Cleveland-headquartered DTW has won a two-way pitch to handle the

account.



Canterbury City Council head of policy and communications Carol Lamb

said: 'Canterbury is the "David" and the others are "Goliath"

candidates.



'But in geographical terms we have a greater claim than the others to be

a European city,' she added.



In September 2002, the British government will choose the city it wants

to see the title handed to.



A final decision by the European Union is expected in 2003. The title is

awarded to one city in a different EU state each year.



DTW is to open an office in Canterbury which coincides with the account

win.



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