Trinity PR called in for Harley Street and radiology briefs

The British Society of Interventional Radiology (BSIR) has called in Trinity PR for a profile-raising media relations campaign.

The charity, which promotes and develops the practise of Interventional Radiology (IR), wants to ‘increase engagement and communication with its clinical peers, alongside the general public’ and is timed to come before the annual conference in November.

IR is a sub-speciality of radiology, which uses minimally invasive procedures, based on imaging such as X-rays, to diagnose and treat diseases.

Consultant vascular radiologist Dr Trevor Cleveland said: 'We believe the time is right for us to increase engagement and communication with our clinical peers, alongside the general public, many of whom are potential patients.  

'As a profession, we are aware that there is still some way to go in terms of overcoming the general lack of understanding of the role and benefits of IR, and we hope this new media relations approach will help us to address this.

"The 2012 conference, with a wealth of clinical research and expert medical opinion, provides an ideal platform from which to release a series of new stories to the media. Ultimately, we are aiming for journalists to develop a better understanding of the key issues and clinical development within our discipline.'

Jo Hudson, managing partner at Trinity PR, said as well as promoting stories to the trade and national press, the agency would be guiding their client through a social media campaign, as well as explaining the role social media can play when communicating with a membership organisation.

The Surrey-based agency has also won a retained contract with the Harley Street Fertility Clinic, which is centred on implementing a comprehensive and long-term media plan to raise its profile, establish a press office, manage online and social networking comms.

The brief is also to position the clinic’s founder, Dr Geetha Venkat, an obstetrician, gynaecologist and consultant IVF specialist over 25 years, as an authority in the field.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.