McDonald's vice-president of comms Nick Hindle spoke to mark the UK-wide induction of students earlier this week.
Hindle told PRWeek: ‘I think there are many people out there with talent and qualities to add to our industry that have not been given the opportunity to enter the industry. I think the apprenticeships programme is a clear signal that we want to be more accessible and we’re very supportive of it.’
The apprentices will be taught 14 modules on a day release basis, and will gain a level four qualification at the end of 12-18 months, the equivalent to the first year of a degree.
Grayling, The Red Consultancy and Virgo Health are among the agencies to have taken on apprentices from the £1.2m Government-funded scheme.
Anne Martin, Pearson curriculum manager PR, said: ‘They are having the most amazing experience. Some of them have been with their employers for a couple of weeks and they have been talking to journalists and organising events, they’ve been treated like employees.’