Cosmopolitan magazine drafts in DawBell for awards work

Cosmopolitan magazine has appointed DawBell to handle publicity for a flagship awards show.

Leona Lewis: Previous winner
Leona Lewis: Previous winner
The agency won a pitch process to promote the publication's Ultimate Women Of The Year Awards this year, which will take place at the end of October.

DawBell will work alongside Cosmopolitan's had of PR Karen Meachen to provide print, radio, TV and digital services.

The three-month project will see the agency handling press before, during and after the event.

It is understood that the work will include a mix of social and traditional media, with the agency raising awareness before the event and handling the press and red carpet on the night.

After the event, it will focus on the winners of the awards and promoting the success of the night.

Stuart Bell, joint MD of the agency, said: ‘It’s about getting pre-publicity that focuses on what the awards are about and reinforcing Cosmo’s position as a leader in their market. It also about celebrating the theme of the ultimate women out there.’

The awards are now in their seventh year, with previous winners including pop stars Leona Lewis and Kelly Rowland.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR