The Week in Media

MailOnline has become the first newspaper site in the world to exceed 100 million unique monthly browsers, according to August's ABC figures. MailOnline became the world's biggest newspaper website in January 2012.

It recorded 105,720,020 unique users in August 2012.

Bauer Media has continued its campaign against Global Radio's purchase of Real and Smooth Radio by sending a letter from Bauer's MD of radio, Dee Ford, to media agencies and advertisers warning it will lead to 'reduced choice for advertisers'.

Fisherman's Friend has committed to its biggest sponsorship to date, covering more than 200 hours of Discovery Networks UK and Ireland fishing-related programming per month for six months. It is understood the sponsorship, which begins on 1 October, will be Fisherman's Friend's biggest to date in terms of duration, investment and ratings.

News International is to launch a classified advertising site called Sunday Times Driving and will support the launch with a major above-the-line campaign, as it looks to steal market share from rival Auto Trader. Sunday Times Driving, which will sell second-hand premium cars, will launch next month.

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