Anthony Hilton: City agencies mine rapid response niche

Peter Cummings, one of the top people at HBOS before the financial crash, was fined a massive £500,000 earlier this month when the Financial Services Authority said that in its opinion his actions and the directions he gave to people under him had contributed significantly to the bank's misfortunes.

Anthony Hilton: Maitland haved carved a niche with under-fire execs
Anthony Hilton: Maitland haved carved a niche with under-fire execs

What set this apart, other than the size of the fine, was that the announcement from the regulator was matched virtually to the minute by a powerful rebuttal issued on behalf of Cummings by financial comms consultancy Maitland, his PR adviser.

This made clear that Cummings thought everyone at the top of the bank had some responsibility for its downfall and he did not see why he alone had been singled out. The rebuttal added that he did not accept the substance of the regulator's charges was fair in the context of the time, but benefited heavily from hindsight.

Thirdly, it stated that Cummings had decided to accept the verdict and not to take the matter to independent appeal only because of the financial burden of doing so and because he and his wife wanted to put the matter behind them and not have it drag on for who knows how many more years.

People will make up their own minds on which version to believe, but the strategy worked in that every report of the fine also contained the essence of Cummings' rebuttal. It is rare indeed for the defendant in such a case to be that organised.

Maitland is carving quite a niche for itself in representing high-profile individuals who have come under the cosh. Its most recent such client before Cummings was Bob Diamond, former chief executive of Barclays, though that relationship did not last long - not because of difficulties with Diamond but because of clashes on strategy with his other advisers, notably his American lawyers. Diamond is now being advised by a former leading light at Maitland, Philip Gawith, at his new firm StockWell.

There are going to be a lot more cases such as these and it could turn into a significant line of business for financial PR consultancies.

 

Anthony Hilton is City commentator on London's Evening Standard

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.