MEDIA BRIEFS: C5 gets equity stake in online gift company

Channel 5 has taken an equity stake in an online gift company,

surpriseyourwoman.com. The move is a continuation of Channel 5's policy

to exchange airtime for stakes in ventures that need consumer

advertising. In this case, the channel will provide promotional support

worth £750,000. Similar investments include the gaming site

cheekymonkey. com and travel site thefirstresort.com.



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