Diffusion’s campaign will focus on a combination of corporate profiling, thought leadership and news creation to further establish the firm as a defining voice within its field.
Additionally, the campaign will seek to raise Vardags’ voice on themes such as arbitration and mediation; processes seen by the company as increasingly capturing the media’s attention.
The retained brief was won after a pitch process and was previously overseen by Presswire.
Vardags was established by Ayesha Vardag in 2005, to provide family legal counsel for high net worth individuals nationwide.
The head of business services Giles Barron is taking a leading role in the work and is reporting directly to Vardag and director Catherine Thomas
Barron said: 'Figureheads of Ayesha Vardag’s standing and authority hold huge sway in providing comment on legal issues in the wider media.
'There is a constant appetite and interest among UK media for stories relating to high net worth divorces, and Vardags is in the ideal position to fill the vacuum for expert opinion on these cases. The intricacies of divorce and family law issues make it one of our most fascinating clients.’