INTERNATIONAL: Chime snaps up £11m technology PR firm in the US

CAMBRIDGE, MA: Chime Communications is to enter the US market for

the first time.



The company, chaired by Tim Bell, has acquired LNS Communications, an

independent Boston-area technology PR firm, in a deal worth up to £11m over three years.



Chime has grown in the last two years with a raft of UK buys, including

Harvard PR, Insight and most recently consumer shop QBO (PRWeek, 10

November 2000). The firm is understood to be eyeing more US technology

firms and corporate and financial specialists.



Bell said the group is trying to build an integrated network of 'super

niche businesses. We're not trying to be Interpublic, WPP or

Omnicom.



We just want to be of sufficient size to make a difference in the

marketplace,' he said.



LNS was previously affiliated to Harvard for four years. The agency's 30

staff handle clients including Motorola. It joins Chime Online, but

senior staff Wendy Lavallee and Rich Nagele remain president and CEO.



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