CAMBRIDGE, MA: Chime Communications is to enter the US market for
the first time.
The company, chaired by Tim Bell, has acquired LNS Communications, an
independent Boston-area technology PR firm, in a deal worth up to £11m over three years.
Chime has grown in the last two years with a raft of UK buys, including
Harvard PR, Insight and most recently consumer shop QBO (PRWeek, 10
November 2000). The firm is understood to be eyeing more US technology
firms and corporate and financial specialists.
Bell said the group is trying to build an integrated network of 'super
niche businesses. We're not trying to be Interpublic, WPP or
We just want to be of sufficient size to make a difference in the
marketplace,' he said.
LNS was previously affiliated to Harvard for four years. The agency's 30
staff handle clients including Motorola. It joins Chime Online, but
senior staff Wendy Lavallee and Rich Nagele remain president and CEO.