Hammond wins pitch to promote The Pier stores

Home and lifestyle store The Pier has appointed Hammond

Communications on a corporate and consumer PR remit.



The agency will work alongside the high street retailer's in-house PR

team on the brief, which is part of a £1.5m spend this year on

marketing its 23 outlets.



'Previously a lot of work had been done getting the brand known in the

home and lifestyle market. We want to build on that and get The Pier

into the mainstream media,' said Suzanna Hammond, who heads Hammond's

three-strong team.



Hammond was appointed following a three-way pitch, which included

incumbent Cameron PR.



Hammond is twice the winner of the PRWeek award for Best Consumer

Campaign for its work with Jersey Royal Potatoes and the Tomato Growers

Association.



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