Foreign Office campaign for The Forster Company

The Forster Company has been appointed by the Foreign and

Commonwealth Office to work on its latest safety campaign for

holidaymakers.



The agency is part of a consortium, which includes management company

AEA Technology Environment and The Consumers' Association, chosen by the

FCO to develop and promote the campaign.



The campaign, called Know Before You Go, is set to launch in the

spring.



The Forster Company has appointed a team of three, headed by managing

director Jilly Forster. Others handling the brief are account director

Suzy Hughes, and account manager Sunita Sharma.



According to Sharma the promotional work for the £1m campaign will

be to target consumers as well as those in the travel industry.



More than 51 million overseas trips are made each year by British

citizens.



The campaign will focus on issues such as obtaining adequate travel

insurance and advice about climate and political situations in

destinations.



The Forster Company specialises in PR work on social and environmental

issues.



Clients include the Department for the Environment Transport and

Regions, the Department of Health, the Millennium Commission,

Barnardo's, The Body Shop and Cannons Group.



This is the second major government campaign it has won this year. Last

month, the Department of Health chose the agency to handle its MINDOUT

campaign to combat discrimination against those with mental health

problems.



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