Harrison Cowley lands extended Land Rover brief

Land Rover has re-appointed Harrison Cowley on an extended brief in

the wake of the 4x4 manufacturer's sale to Ford for £1.8bn last

year.



The original lifestyle and dealer remit has been extended to include

celebrity, film and TV product placements.



HC was invited to repitch alongside other agencies. But, according to

Land Rover global product communications manager Andrew Roberts,

following the agency's repitch the account was awarded directly to HC

before a formal pitch process got underway.



A team of 18 work on the brief throughout HC's ten office network.



Land Rover has handed its global head of communications programmes role

to David Fulker, current manager of PR programmes and events. This

follows the departure of Bill Baker to join the company's US base to

become vice-president of corporate communications for North America.



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