The Public Sector Week

The Department for Work and Pensions has launched a campaign to raise awareness of the biggest change to pensions in a century.

The 'automatic enrolment' programme is being promoted through an ad campaign involving celebrities including Dragons' Den star Theo Paphitis. Read more

Anna Soubry, the recently appointed health minister, has said the Government 'screwed up' its comms around the presentation of changes to the NHS due to start next year. She made the comment during a private session at a health conference. She later said she backed the reforms, but added that 'more could have been done' to explain the benefits of the reforms.

The Royal College of Nursing is this week launching a campaign to boost public attitudes towards the profession. It will include bus ads throughout the UK, as well as an online video. It is hoped the campaign will address recent concerns about poor care in the NHS.

Luke Blair, a director at London Communications Agency, has written this week's public sector column about the good summer the sector has enjoyed at a time when it is increasingly being asked to emulate the private sector. To read Blair's column, go to prweek.com/uk and click on opinion.

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