Golin/Harris International is set to acquire its French and Italian
affiliates following Sue Farr's appointment as EMEA MD.
Farr, the former director of public service marketing at the BBC, ended
speculation as to her next move by announcing she was taking over from
the retiring Mary Bartholomew this week.
Farr left the BBC last May after losing out to Matthew Bannister in the
battle for the top communications job in the Greg Dyke shake-up. Her
seven-year spell at the corporation began with a stint as head of
marketing for network radio. In her final role, she oversaw 300 staff
and a £70m budget.
At Golin/Harris there are 140 staff within her remit. Farr has
identified acquisition as a key growth model in her latest role. As it
stands, the Top 10 US agency has just three wholly-owned offices in
EMEA: London, Madrid and Frankfurt. It is affiliated to Beau Fixe in
Paris, Milan's Noesis Comunicazione and a further 13 firms in other
PRWeek understands the French and Italian firms are likely early
acquisition targets, while discussions are ongoing with other agencies
'Niche operators will be targeted as acquisitions,' Farr said. 'We will
also work on organic growth as part of a two-pronged attack on brand