Ex BBC's Farr to lead Golin/Harris Euro expansion

Golin/Harris International is set to acquire its French and Italian

affiliates following Sue Farr's appointment as EMEA MD.



Farr, the former director of public service marketing at the BBC, ended

speculation as to her next move by announcing she was taking over from

the retiring Mary Bartholomew this week.



Farr left the BBC last May after losing out to Matthew Bannister in the

battle for the top communications job in the Greg Dyke shake-up. Her

seven-year spell at the corporation began with a stint as head of

marketing for network radio. In her final role, she oversaw 300 staff

and a £70m budget.



At Golin/Harris there are 140 staff within her remit. Farr has

identified acquisition as a key growth model in her latest role. As it

stands, the Top 10 US agency has just three wholly-owned offices in

EMEA: London, Madrid and Frankfurt. It is affiliated to Beau Fixe in

Paris, Milan's Noesis Comunicazione and a further 13 firms in other

European markets.



PRWeek understands the French and Italian firms are likely early

acquisition targets, while discussions are ongoing with other agencies

in Europe.



'Niche operators will be targeted as acquisitions,' Farr said. 'We will

also work on organic growth as part of a two-pronged attack on brand

fame.'



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