MEDIA: Elle appoints Conklin deputy editor

Elle magazine has appointed New York-born Margi Conklin as deputy

editor following the departure of Rachel Loos to become acting editor at

Elle Decoration.



Conklin will move on 24 September from her position as editor of Emap

Elan's Celebrity Looks, where she has been for the past year and a

half.



During the two years before Celebrity Looks, Conklin was features editor

and then assistant editor of New Woman. At Elle, she will report

directly to editor Fiona McIntosh.



McIntosh said Conklin's arrival coincided with developments in the Elle

brand, in particular the imminent launch of ElleGirl and the fifth

annual Elle Style Awards.



She cited the reasons for making the appointment as 'Conklin's energy

and creativity, combined with her wealth of experience in on both sides

of the Atlantic'.



Conklin came to the UK from New York in 1994 after taking a degree in

journalism at Northwestern University in Chicago. She worked as a

trainee reporter at the Newcastle Journal, then from 1996 to 1998 worked

for H Bauer as features writer, then features editor, of Take A

Break.



The Elle features department will now be Conklin's main area of

operation: 'I would like to bring in more true life features about real

women and maybe a bit more controversy as well,' she said.



Conklin said that in her current job at Celebrity Look, she had worked

on bringing in more features: 'I upped the word content and hired a

staff that was more focused on features.'



Elle Girl is finally to launch on 18 September. The teen spin-off has a

price of £2.20 and promises to cover high street and catwalk

fashion.



There will be extensive cross-promotion with Emap's other youth brands,

such as music TV channel The Box.



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