MEDIA: CNN bolsters morning business coverage

CNN is bolstering its morning coverage with four hours of revamped

business and current affairs programming.



From Monday, Biz News will run from 5am to 8am, featuring the stories in

the morning headlines. It is followed by Business Central, an hour-long

look at European business markets. There will be news headlines every 15

minutes.



A small roster of producers supervises the new programmes, with Mike

McCarthy, executive editor, CNN business (EMEA), as de facto editor. He

reports to editor-in-chief Tony Maddox.



The two programmes have been designed to build on Business

International, the daytime show launched earlier this year, which runs

from 11am to midday and 2pm to 3pm.



Maddox said: 'We are feeding that intelligence into breakfast. The

distinction between "business" news and "general" news passes the

audience by; it's all news stories as far as they're concerned. We want

a better sense of integration. We are increasingly aware the audience

wants a bit of both at that time. We're a story network.'



PROs have grasped the opportunities, he said. 'A lot of PR companies

have been quick to spot the potential of our business shows. We are

delighted with the quality of the interviewees we have; they are genuine

newsmakers.



It is clear that the PR fraternity sees this is a place where people can

ask intelligent questions about business. There is not a total soundbite

culture at CNN. There is a good response from CEOs.'



The shows add half an hour to CNN's morning coverage, replacing This

Morning and Business Morning, which ran from 5am to 8.30am. They

continue CNN's regionalisation strategy, which has led to more shows

being produced from London.



Both new programmes will have a presence online at CNN.com and on CNN's

mobile platforms. Anchored by Richard Quest and Juanita Phillips, the

new shows will be broadcast live from London.



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