Blinkbox seeks agency help for PR drive

Video-on-demand service Blinkbox is seeking help for creative projects to help engage consumers.

Video-on-demand: Blinkbox
Video-on-demand: Blinkbox

There will be no formal pitch process, but newly appointed head of PR Ben Ayers told PRWeek Blinkbox is looking for a selection of agencies to work on a project basis and take a multi-disciplinary approach.

Ayers said: ‘We are looking for partners to help us generate newsworthy ideas that resonate 'beyond the page'.

'We’re open-minded about where these might come from – whether a PR agency, experiential outfit, social shop, or two creatives in a kitchen, it doesn’t matter. We want to work on a project basis so we are nimble and can execute the right idea for the right audience at the right time.’

He hopes to have a number of carefully selected agencies on hand to respond to different briefs. Ayers added: ‘PR activity is increasingly integrated into the marketing mix, so there’s no reason why a solid idea shouldn’t be something we hang our hats on more broadly.’

Blinkbox has previously worked with Shine on a consumer media education campaign and will retain the agency for press office duties.

Social media will be a key part of the Tesco-owned service’s new drive as it seeks to engage consumers directly in a crowded video-on-demand market. Amazon’s Lovefilm, Netflix and Sky’s recently launched Now TV also offer a selection of television shows and films on demand through a number of devices.

Blinkbox will also base the activity around 'movie experiences' in association with Tesco. The push will support significant marketing activity later in the year.

Tesco bought an 80 per cent stake in Blinkbox in 2011. Shortly Afterwards it began an initiative to offer clubcard holders who purchase DVD's or Blu Rays the opportunity to stream the film through Blinkbox at no extra cost.

Ayers joined Blinkbox from media agency Carat in August where he was social strategy director. Previously he was at ITV where he held several roles including head of social media and publicist.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.