The week in media

Elle has launched its first mobile site in response to the increasing number of users viewing content on their phones. The mobile site, which is now live, has been built in response to 'increasing demand' from Elle readers and digital users for premium content on multiple platforms. Read more

Procter & Gamble has signed a deal with the cinema sales house Pearl & Dean to create branded content based on UK movie releases. The spots, including coverage of premieres, celebrity interviews and behind-the-scenes footage, will be tailored to P&G products and aired in cinemas during the pre-movie ad slot. Read more

GlaxoSmithKline has appointed Procter & Gamble's Sameer Singh as its vice-president and head of global media, to spearhead a new approach to media planning, buying and strategy. Singh is charged with optimising GSK's global media strategy, planning and buying for its global consumer healthcare and North American pharma businesses. Read more

Bauer, the magazine company behind Grazia and Zoo, has announced annual pre-tax profits were down 9.5 per cent to £57.3m in 2011 after a £17.7m drop in revenues. Results for Bauer Consumer Media filed at Companies House last week show it generated revenues of £228.1m during 2011 compared with £245.8m during 2010. Read more

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Max Clifford trial jury loses second member as deliberations enter third day

Max Clifford trial jury loses second member as deliberations enter third day

The jury in the trial of celebrity publicist Max Clifford is down to 10 people after another juror was discharged this morning, on the third day of deliberations about its verdicts on 11 charges of indecent assault.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.