McLaren to promote technology expertise with new hire

McLaren has appointed a senior comms expert from Rolls-Royce to spearhead a drive to promote its technology expertise alongside success on the racing track.

Technology: McLaren aims to highlight the contributions it makes to non-motorsport technology
Technology: McLaren aims to highlight the contributions it makes to non-motorsport technology

Ben Heatley, who was senior comms business partner at Rolls-Royce Corporation, has joined as group corporate PR manager. He formerly managed the UK-based corporate comms team for Rolls-Royce.

‘The overarching objective is for McLaren to be better understood for the breadth of the contribution it makes to technology, ranging from healthcare to transport,’ said Heatley.

Heatley will report to Matt Bishop, group head of comms and PR. Bishop said: ‘From a comms perspective, our expansion into technology is a compelling tale.Ben will spearhead the telling of it, focusing on the corporate PR, public affairs and government relations angles, engaging not only media but also a wider range of opinion formers and influencers.’

McLaren is keen to push its Applied Technologies business, which applies Formula 1 design and engineering to non-motorsport products. These include monitors for children in intensive care, which use the same sensor technology that alerts engineers to problems with oil levels and temperature in Formula 1 cars. The company also wants to publicise its road car arm, McLaren Automotive.

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