McLaren to promote technology expertise with new hire

McLaren has appointed a senior comms expert from Rolls-Royce to spearhead a drive to promote its technology expertise alongside success on the racing track.

Technology: McLaren aims to highlight the contributions it makes to non-motorsport technology
Technology: McLaren aims to highlight the contributions it makes to non-motorsport technology

Ben Heatley, who was senior comms business partner at Rolls-Royce Corporation, has joined as group corporate PR manager. He formerly managed the UK-based corporate comms team for Rolls-Royce.

‘The overarching objective is for McLaren to be better understood for the breadth of the contribution it makes to technology, ranging from healthcare to transport,’ said Heatley.

Heatley will report to Matt Bishop, group head of comms and PR. Bishop said: ‘From a comms perspective, our expansion into technology is a compelling tale.Ben will spearhead the telling of it, focusing on the corporate PR, public affairs and government relations angles, engaging not only media but also a wider range of opinion formers and influencers.’

McLaren is keen to push its Applied Technologies business, which applies Formula 1 design and engineering to non-motorsport products. These include monitors for children in intensive care, which use the same sensor technology that alerts engineers to problems with oil levels and temperature in Formula 1 cars. The company also wants to publicise its road car arm, McLaren Automotive.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.