Davison assumes bfi comms job

The British Film Institute (bfi) has appointed Anne Davison to its

newly created head of communications role.



Davison, previously head of corporate communications for the City of

London Police, takes the position as the bfi prepares to crank up its

communications in advance of the 2006 opening of a film centre on

London's South Bank.



Davison is tasked with promoting the bfi's corporate brand and improving

internal communication.



bfi director Jon Teckman, said the role replaced the earlier post of

head of press and marketing.



'We see a real need for corporate communications to convey our key

messages to our own staff and the outside world,' he said.



Teckman said public awareness of the bfi's sub-brands, such as the

National Film Theatre, was historically higher than of the bfi itself

and he hoped Davison's role would correct this imbalance.



Davison said the film centre would be a priority in her work and that

she would use the full range of media with a strong focus on

education.



'Our website is important to us, particularly the education aspect. A

lot of the work initially will be "spadework" PR, aimed at various trade

and technical magazines.'



Davison takes control of five staff - event and press officers - and the

team is likely to expand. She will also oversee the work of PR agency

Bolton & Quinn, which is helping to plan the PR strategy for the 2006

centre.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.