PROs enquiry service to cover 24 sectors

PROs in all market sectors can now join a UK database allowing them

to receive journalist enquiries direct by e-mail.



Response Source aims to provide journalists with a free online resource

in which they can ask thousands of PROs for information, contacts, and

help with feature articles. The service is one of the first rivals in

the UK to PR Newswire's ProfNet.



PROs on the database can in turn benefit from responding to queries by

gaining editorial leads and achieving better coverage for their

clients.



Response Source, created and developed by Daryl Willcox Publishing

(DWP), is to go live by the end of this month and is building up the

database of in-house and agency PROs.



DWP launched the service specifically for tech journalists and PROs,

called Tech Response Source. But the site has proved successful enough

to extend the service across 24 sectors, including travel, health, and

finance, the company said.



Response Source works by allowing journalists to submit an online

enquiry form - containing their requests for information or even

messages and contact details - to PROs in categories of the journalist's

choice.



More than 400 PR agencies and consultants already subscribe to the tech

service. These include Weber Shandwick Worldwide, Burson-Marsteller,

Hill & Knowlton, and in-house teams at Alcatel and AOL.



Willcox, Response Source head and DWP chief executive, said: 'We aim to

get the responses out faster than our rivals - every time a journalist

sends out an enquiry it goes out immediately to the relevant PROs and is

only dependant on the speed of the internet.'



PROs must subscribe to three of the Response Source sectors - consumer

tech, business and finance, and computers and telecoms - which costs

around £1,000 a year, but subscribers are signed up to the other

21 categories for free.



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