Brunswick picks Washington for second US office

City PR firm Brunswick is continuing its US expansion with the

launch of a bureau in Washington DC.



The agency - listed third in PRWeek's August league of City PR advisers

(PRWeek, 7 September) - has hired David Shapiro from the Weber Shandwick

Worldwide-owned Bork & Associates to kick-start the litigation and

regulatory affairs PR office.



Brunswick's UK-based bosses, founder Alan Parker and MD James Bradley,

said they planned initially to keep the practice on a small scale, but

may expand the office in the future.



Shapiro will work closely with Brunswick's operations in New York and

Brussels, which also handles litigation PR.



'There are lots of high-profile regulatory agencies, and managing the

public fallout is second nature,' said Shapiro.



Shapiro's experience while at Bork includes cases such as the US

government's anti-trust case against Microsoft, representing Pro-comp, a

business alliance backed by Sun Microsystems and Oracle.



A trained lawyer, he was previously a vice-president with the National

Association of Manufacturers and press secretary to Senator Richard

Lugar.



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