mmO2 sets up its first communications unit

The demerged and rebranded wireless arm of BT, mmO2, this week put

in place the building blocks for its first PR function.



The company has handed its two top PR posts to former TI Group PR chief

Richard Poston and ex-Sainsbury's investor relations head David

Boyd.



Poston takes the reins as mmO2's first dedicated director of

communications, reporting to CEO Peter Erskine.



Boyd joins the group, which was known as BT Wireless until its

high-profile renaming last week, as head of IR later this month,

reporting to chief finance officer David Finch.



Erskine said: 'Richard and David have substantial experience in

communications to media and investors and will be invaluable as we move

forward as a demerged company.'



Poston was unavailable for comment, but spokesman Simon Gordon said one

priority would be to set up PR, IR and public affairs teams for

mmO2.



'It will be a separate company, with a separate communications unit and

will have little or no contact with BT group communications,' Gordon

said.



mmO2's agency roster - inherited from BT Wireless and including

Brunswick, Fishburn Hedges, Le Fevre and MacLaurin - is not set for

immediate change.



William Ostrom, who has been overseeing all communications for BT

Wireless prior to both its name change and the Poston appointment,

continues in his dual role as head of communications for BT Cellnet -

the major operating subsidiary of mmO2, now rebranded simply as O2.



Ostrom took that role after the departure of Andrew Hawkins from the

then Cellnet to head the Investor Relations Society (PRWeek, 4 May).



Poston was formerly director of communications for TI Group, but left

following the firm's merger with Smiths Industries to form FTSE 100

engineering company Smiths Group. Smiths Industries' Russell Plumley has

since taken the role as Smiths Group corporate comms director.



Boyd leaves the top IR post vacant at Sainsbury's but a spokesman said

the firm was actively recruiting for a successor.



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