Shell picks ex-US presidential aide for top UK PR role

Shell International has ended its search for a successor to

retiring vice-president of external affairs Bart de Beer, appointing the

ex-adviser to former US president Ronald Reagan, Mary Jo Jacobi.



Jacobi takes over Shell's top UK PR post on Monday from de Beer, who is

retiring after 20 years with the Anglo-Dutch oil giant.



She joins from US investment house Lehman Brothers, where she held a

number of senior responsibilities as chief brand strategist and global

head of marketing and corporate relations, based in New York.



Lehman Brothers was unavailable for comment on Jacobi's replacement as

PRWeek went to press, due to the chaos caused by the terrorist attack on

the US this week.



On her role at Shell, Jacobi said she looked forward to 'enhancing the

reputation' of the company.



She will report to Shell director of planning, environment and external

affairs Malcolm Brinded and work closely with chairman of the committee

of managing directors, Philip Watts.



Brinded said: 'Mary Jo brings an impressive track record in

international corporate and public affairs and brand building.'



Prior to Lehman, Jacobi worked as an adviser to the board at financial

services giant HSBC and head of the bank's group marketing and

communications department in London.



Before moving into corporate PR, she was a senior adviser to US

presidents Ronald Reagan and George Bush.



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