EU seeks fresh comms help as it reviews fisheries policy

Agencies have been invited to help the European Union explain controversial fishing policies.

Trawling for advice: EU needs to explain its fishing policies review
Trawling for advice: EU needs to explain its fishing policies review

The EU is on the hunt for fresh PR aid to help promote its Maritime Affairs and Fisheries Directorate during a key year for fishing across the continent.

The brief, worth up to £11.5m, could run for up to four years and is split across three lots.

News of the search follows a sweeping review of the EU's common fisheries policy this year, amid fears over dwindling stocks and spats between member states about the issue.

This has led to European fisheries ministers agreeing that Europe should ban the policy of discarding dead fish caught accidentally under the EU quota system.

However, tensions remain over the issue, which still needs to be agreed by Parliament and was brought to the attention of the British public following a campaign by celebrity chef Hugh Fearnley-Whittingstall.

Speaking in Brussels last month, Lowri Evans, director general at the EU's Maritime and Fisheries Directorate, said: 'The coming decade will be crucial in maintaining and developing Europe's maritime competitive edge and sparking off new jobs.'

The EU's tender states that the brief is to 'help explain, promote, implement and develop' the EU's integrated maritime policy and common fisheries policy. The tender adds that a key aim is to 'raise public awareness of the objectives, issues and initiatives in these areas'.

The first lot covers a broad brief around creating a comms campaign, including developing relations with national press, and is worth £2.1m for an initial year-long contract.

Two smaller lots cover website creation and online promotion and events organisation. These are worth £277,000 and £456,000 per year respectively.

PRWeek understands that the deadline for the tender has been pushed back until October.

The directorate is based in Brussels and employs more than 400 members of staff.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.