Edelman drafts in Superbrands' Stephen Cheliotis for new branding role

Edelman has brought in Superbrands founder Stephen Cheliotis for a new role.

Stephen Cheliotis: Brand expert
Stephen Cheliotis: Brand expert
Cheliotis, chairman of the UK Consumer Superbrands, Business Superbrands and CoolBrands Councils, has been made head of brand and creative insight UK.

Retaining his current role, and that of CEO of The Centre for Brand Analysis, he will work across the UK business to oversee brand strategy and creative planning and insights.

Ruth Warder, MD for Edelman’s consumer practice, said: ‘Stephen brings an abundance of experience and knowledge; his exceptional brand insight will be a huge asset to Edelman and our clients.

‘We felt he would help us offer a more enriched service which is what we’re being asked for more and more.’

Cheliotis joined Superbrands in 2001 and became MD in 2003 before moving into a European role two years later. In 2007 Stephen founded TCBA.

He said: ‘What excited me about this role beyond working at Edelman was the breadth of superbrands that the agency works with and that I will be involved with. For a brand person to join a PR agney isn’t necessarily an obvious fit but I think it works, and as the marketing world changes its great to work for an agency that sees the bigger picture.’

He added: ‘It’s about really bringing a brand perspective to the table in terms of planning and insight.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

DWP comms chief Richard Caseby secures apology from The Guardian

DWP comms chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.