DIARY: Author Wendy Holden asks hubby Jon to co-ordinate PR for latest book

News that author Wendy Holden is seeking PR assistance for the

launch of her latest literary offering would usually pass unnoticed,

were it not for the slightly unusual circumstances of the pitch.



Following novels such as Pastures Nouveaux, and Bad Heir Day, Holden

will release the equally pun-laden title Fame Fatale early next year,

and is looking for an agency for a 12-month PR campaign.



But those hoping to grab the account should be warned that Holden's

husband will handle the pitch. Not usually a reason for caution, but

then the spouse in question is not usually a senior figure at Weber

Shandwick Worldwide.



Senior director of public affairs Jon McLeod - who perhaps has enough on

his plate getting to grips with his agency's merger with BSMG - conceded

that some of those pitching may feel slightly awkward pitching to a high

ranking PR industry figure.



But he seemed more concerned with the possibility of 'trial by

Powerpoint', fearful of agencies' ability to 'bore clients to

death'.



The pitch process will include incumbent agency Midas PR, while McLeod

is opening the pitch to sole practitioners, specialist book publicists,

and consumer agencies.



He may be interested to learn that book-orientated American publicist

John Scardino is bringing his agency to the UK, starting with the

promotion of General Electric CEO Jack Welch's autobiography, the

modestly titled Jack: What I Learned Leading a Great Company and Great

People.



The launch will see Welch hit the UK in early October for a round of

media interviews and an address to the Institute of Directors.



One assumes the content will not quite be Holden's romantic-romp fare.



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