Five agencies asked to pitch for BDO LLP account

Accountancy group BDO LLP has launched a public affairs pitch process, as the group prepares to take on the 'big four'.

Ambitious: BDO aims to take on Britain’s top four audit firms
Ambitious: BDO aims to take on Britain’s top four audit firms

BDO, which is Britain’s sixth-biggest audit firm, has shortlisted five agencies for its retained public affairs account.

The process was initiated after incumbent Edelman resigned the account as it works with PricewaterhouseCoopers in the US, to avoid a potential conflict.

The BDO pitch list is thought to include Blue Rubicon, Fishburn Hedges and Westminster Advisers.

A BDO spokeswoman said: ‘We have worked with Edelman for many years. It has recently picked up a bit of business that is a conflict for us. So that has made us think that we should look around.’

She said that the company was currently looking for political positioning and reputation management, adding: ‘We have a lot of interesting experts and are seeking advice on who they should be talking to.’

The brief is thought to be worth about £100,000 a year. The pitches take place this week, and BDO is expected to make an appointment this month.

BDO was recently rumoured to be in advanced talks to take over rival PKF, as it aims to close the gap on the top four audit firms through acquisitions.

However, PKF has denied that any such deal is in place.

In 2009, BDO appointed Leeds-based agency Ptarmigan Bell Pottinger to provide PR support for its Manchester office.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.