Red brought in by RootMetrics to help it become consumer champion

The Red Consultancy has been taken on by mobile data company RootMetrics in an attempt to become a consumer champion for mobile users.

RootMetrics: Mobile signal on a map
RootMetrics: Mobile signal on a map

The Seattle-based company provides mapping services of mobile networks, allowing data speeds and signal strength to be compared among different providers.

Red’s role will be to run a joint b2c and b2b programme, raising awareness of a free smartphone application which is used to record coverage and performance data, while also highlighting the value of its regional performance reports to mobile operators.

Already well established in the US, RootMetrics works with all of the major US mobile carriers and anticipates a similar response from UK carriers.

The Red team will be led on a day-to-day basis by account director Pat Southwell, reporting to MD of the technology practice Paul Wooding.

‘As an independent company that is completely transparent in how it benchmarks operator performance, RootMetrics can become both a consumer champion and an invaluable partner to operators. We’re looking forward to helping the company achieve its potential.’

Jeremy Kuhn, director, international marketing at Rootmetrics, said: ‘We heard amazing ideas from several agencies in the pitch, but Red stood apart in its understanding of the totality of our business and its ability to translate that knowledge into inspiring creativity.’

The account was won after a five-way pitch and starts on 1 September.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.