CNN and Time magazine are to provide news content for AOL UK's news
channel. All three parties in the deal, which is part of an editorial
shake-up of AOL's online activities, are owned by AOL Time Warner.
By January, AOL UK plans to have rolled out new versions of its 18
existing channels and its three new ones. These are: House and Home,
Motoring and Women.
House and Home, which includes home improvement, food and drink,
property and gardening, is edited by Rhona O'Donoghue.
Women is edited by Nichola Lashmar. Chris Condran oversees News and
Weather and Sport as well as the new Motoring channel.
The changes, which resulted from extensive research and focus groups,
are being overseen by group publishing director Anne Alexander.
Channel editors are expected to develop the commercial potential of the
site, she said: 'It is that person's responsibility to find appropriate
content partnerships and e-commerce opportunities.'
AOL's 'community' team also works with each channel to develop
interaction with members.
'One of the beauties of the online medium is that it's fluid and you can
respond really quickly,' said Alexander.
'We are looking to enhance the service during the next six months. If we
see areas of growth, we'll build them out,' she added.
AOL UK claims to have more than one million members. But Alexander
refused to comment on targets for increasing this figure via the
On the news channel there are new areas such as politics, health,
entertainment, technology and royal news. A community area, called The
Lighter Side, allows members to take part in polls.
AOL UK's finance channel has been rebranded as YourMoney.
Andy Bull, AOL UK head of content, who was lured from The Times in
April, reports to Alexander. She, in turn, reports to MD Karen
AOL's Flat Rate service allows members unlimited internet access for
£14.99 a month.
The redesigned site should be easier to navigate, the group said.