GLOBAL ROUND-UP: Land Rover North America forms PR firms network

LANHAM, MARYLAND: Land Rover North America has formed a network of

PR firms to handle a major push for the launch of its Freelander SUV

into the US market. The model goes on sale in December, but PR efforts

are starting later this month. Agencies hired for the campaign include

Bailey & Bailey and Kerezy Comms in Cleveland and The Apple Organisation

in Miami.



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