Canterbury has now brought in S&X to promote events to mark the launch of England’s new home kit in September.
S&X managing director Paul Phedon said: ‘We are delighted to add Canterbury to our portfolio, particularly for a project as prestigious as the launch of a new national team kit.’
The agency has a history in campaigning for sports brands, having previously worked for Speedo during the London 2012 Olympics.
Canterbury CEO Chris Stephenson said: ‘This is a huge opportunity for us and we are looking forward to working closely with S&X to activate our RFU sponsorship.’
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