Attenborough wins Littlewoods job

Littlewoods retail and home shopping has handed Attenborough

Associates a brief to handle consumer and product PR work following a

three-way pitch.



The six-figure account involves press relations work - previously

handled in-house - directed at increasing the company's profile in

consumer and trade media.



Agency MD Nick Attenborough said the work would be about fashion,

household and home products. 'Having a London PR agency is important to

the client as the fashion, home and general consumer press are here,' he

added.



Attenborough said the agency won the work as a result of its retail PR

work for Mothercare and Boots. The agency has also worked for GUS, the

parent firm of Littlewoods rival Argos.



'For the home-shopping market it is a question of making sure the brand

is top of mind through talking to the journalists and getting them to

call in products and write about Littlewoods,' Attenborough added.



Brand development manager Liz Lloyd, to whom the agency will report,

said it was 'more professional' to have media relations handled by an

agency. 'They have relationships with editors and are in London, which

is the hub of our business,' she added.



One of the agency's first tasks will be working alongside in-house

corporate PROs to back a national ad campaign launched this week.



In latest annual results, last April, the company's group pre-tax

profits - which included profits on the disposal of non-core businesses

- trebled to almost £150m.



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