Morris to develop brand focus with Iroquois start-up

Red Rooster co-founder Catherine Morris has set up an integrated

comms agency, Iroquois.



The agency includes experts in press, marketing, planning and creativity

and hopes to offer expertise in fashion and lifestyle, technology and

beauty. There are also plans to move into interiors, design and

media.



Morris said the agency's focus was brand development: 'What I like is

not just the here and now, but looking at the whole brand and its

potential.'



The agency comprises five people, including strategic planner Chris

Connors, formerly at Saatchi & Saatchi, and Jane Leah who heads the

technical department and was previously a PRO at Sharp Electronics.



Its clients include audio electronics manufacturer Mission and SiPix

digital imaging appliances.



Morris merged her Red Rooster clients with the Roland Company, now PR21,

but left 18 months ago.



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