Following a four-way pitch, the agency will concentrate on raising brand awareness both off- and online through a press office function supported by larger creative campaigns across both consumer and travel trade media.
Adrian Johnson, founder and owner of Umpf, said: ‘StressFreeAirportParking.com has enjoyed significant growth in a short space of time, yet largely remains a hidden gem from a media point of view.
‘We’re thrilled to be supporting its senior management team as it expand the business at air and seaports across the country and move the meet and greet parking industry into the consumer mass market.’
Martin Mansell, MD of StressFreeAirportParking.com, said: ‘Appointing Umpf was the natural choice for us, with the agency demonstrating a clear understanding of our brand and the marketplace.
‘This, allied to some clever and interesting ideas, will extend our brand appeal, generate greater consumer awareness and help us become more visible online. We’re looking forward to working with the Umpf team as it implements its PR strategy.’