British Science Association comms manager Coralie Young said: ‘We're looking to build on the ongoing success of National Science and Engineering Week to inspire the next generation of scientists with fun and engaging events all over the country.
‘This year's campaign is all about shining a spotlight on how the sciences and engineering relate to our everyday lives and encouraging people of all ages to get involved in science. We were really impressed with the ideas that Octopus brought to the table, along with the team's enthusiasm, media relationships and experience within this space.’
Octopus will be charged with raising the profile of the event, which takes place in March 2013, and encouraging members of the public, in particular, families and young people, to attend one of the events in their local area.
The campaign will look to drive involvement in a mass participation experiment through both traditional and social media.
Octopus will also be responsible for co-ordinating a high-profile media event to launch the event.
The theme for National Science and Engineering Week 2013 will be 'Inventions and Discoveries', and this will feature in all elements of the PR programme.