Fisher Outdoor Leisure brings in Speed Communications

Cycle brand Fisher Outdoor Leisure has called in Speed Communications to help launch a number of products.

Fisher Outdoor Leisure: Set to relaunch kansi
Fisher Outdoor Leisure: Set to relaunch kansi

Fresh from the acquisition of KTB PR, Speed Communications’ newly expanded consumer division will manage three of the cycling brands within its portfolio for a three-month period.

The agency has been charged with managing a relaunch of the popular commuter folding bike brand Kansi this summer.

Further activity will include a launch for the urban road bike Eastway and the cycling luggage and clothing brand Union 34.

Speed’s media engagement activity will be both off- and online to reflect the initial focus of the brief, which is to target the London cycling community and commuters.

The account will be headed by James McCann-Ellerington, reporting to Fisher Outdoor’s Mike Cook.

Commenting on the appointment, Speed’s director, Kate Bosomworth said the agency would help the brand to build its portfolio, adding: ‘Cycling is at an all-time high in the UK and Fisher Outdoor Leisure is a key player behind this growth.'

The brief is being undertaken with a view to becoming retained following a successful launch.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.