Nelson Bostock Communications has won a PR account for luggage
Samsonite appointed the consultancy on a retained basis following an
Incumbent CMT International did not re-pitch for the account.
Nelson Bostock will handle all product PR for Samsonite and the Hedgren
brand of casual bags, for which the luggage company has worldwide
Nelson Bostock has also been asked to develop a brand-building programme
targeting consumer and trade audiences.
Nelson Bostock associate director Sue Skeats will head a four-strong
team on the account. She reports to Lisa Davidson, Samsonite UK
Skeats said the strategy would focus on reminding consumers of the
benefits of quality luggage, and educating them on the breadth of
products in the Samsonite portfolio.
Samsonite was founded in 1910 in Denver, Colorado in the US by Jesse
Shwayer. Its net sales for the fiscal year ending January 31 2001 were
Eight years ago the firm bought American Tourister to add to its stable
Nelson Bostock handles consumer briefs with clients including Swatch,
Toshiba, Yoplait, Bacardi-Martini and Stoves.