Reputation Survey: London Olympics brings home Gold

The overwhelming majority of the public believes that London 2012 was a success, with particular praise reserved for the athletes and organiser LOCOG.

London 2012 Olympics
London 2012 Olympics

LOCOG, London and the BBC were the real reputation winners of London 2012, according to the latest survey by PRWeek/OnePoll.

A huge 87 per cent of those asked either agreed or strongly agreed that the Games were a success. The athletes were the group respondents credited the most for this success (35 per cent), followed by LOCOG and Lord Sebastian Coe (28 per cent) and the 'Games Makers' volunteers (19 per cent).

Trust in LOCOG has rocketed up - only 13 per cent said they trusted the body to ensure a lasting legacy from the Games when asked pre-Games. In the new survey, this jumped to 38 per cent.

The BBC was also praised for its coverage, with 49 per cent stating it was very good, and 29 per cent believing it was good.

But while 48 per cent of respondents believed the Games would have a long-term impact in encouraging people into sport, 51 per cent did not trust the current Government to help bring about this legacy.

Respondents were more reserved about the cost of the event - only 47 per cent either agreed or strongly agreed the Games were good value for money.

More than half of those who watched the Olympics said they were now more likely to watch the Paralympics. In addition,43 per cent could identify Channel 4 as the official broadcaster of the Paralympics.

Sixty-five per cent of respondents thought the Opening Ceremony showcased Great Britain effectively, and 50 per cent said the same about the Closing Ceremony.

Survey of 2,000 members of the public conducted by global research agency OnePoll

 

 


HOW I SEE IT - ADAM RAINCOCK, DIRECTOR OF COMMS, SYNERGY SPONSORSHIP

Adam Raincock

London's global reputation has arguably never been higher. It delivered on its promises and avoided its much publicised pitfalls. Just days before the Opening Ceremony the cynical British media were still focusing on transport chaos and missile launchers, but fast-forward a week and London 2012 had melted the hearts of even the most hardened critics.

Looking at the survey it is interesting to see who the clear winners were. Step forward Danny Boyle, who delivered a very British opening, Boris Johnson's bumbling brilliance, the BBC and Clare Balding in particular, who showed it is still up there with the best broadcasters in the world. Last but certainly not least were the British athletes, who delivered when it mattered and provided a new set of role models for the next generation.

However, the results also show London 2012's single biggest benefit was transforming the British public into a nation of optimists who were proud to be British.

- BBC Coverage

68% of respondents either agreed or strongly agreed the Olympics had enhanced the reputation of the BBC

- National lottery

66% said they were aware of the National Lottery's role in funding UK athletes

- Athletics funding

59% were not aware the Government has pledged to spend £600m on British athletics over the next four years

DO YOU ...
BELIEVE THAT THE GAMES WILL GET PEOPLE INTO SPORT IN THE LONG TERM?
Yes: 48
No: 31
No opinion: 21

TRUST THE GOVERNMENT TO HELP BRING ABOUT THIS LEGACY?
Yes: 26
No: 51
No opinion: 23

AGREE WITH JOHNSON THAT CHILDREN SHOULD HAVE TWO HOURS OF SPORT A DAY?
Yes: 42
No: 43
No opinion: 15

TRUST LOGOG TO ENSURE A LASTING LEGACY FROM LONDON 2012?
Yes: 38
No: 28
No opinion: 34

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