From prweek.com/uk: From our bloggers

EDUCATE BAD CLIENTS

Steve Earl, 20 August

There's no such thing as a perfect client. Amid the list of things that can make a client a bad client, one sticks out. The one who refuses to understand the most basic facet of earned editorial - you cannot control the story. And moreover, even if you could, you couldn't write it as a self-serving lump of plop and expect that to have the desired effect ... Agency personnel should be stronger in helping such clients understand how things work ...

MESSING WITH SUCCESS

Ged Carroll, 17 August

John Browett is better known in the UK for his valiant efforts to try to turn around Dixons and had a wealth of experience with Tesco. But many observers were surprised when Browett was appointed to take over Ron Johnson's role at Apple. Apple's retail operation is considered by many as a finely tuned machine, but according to the Apple press Browett tried to mess with success, presumably to stamp his mark on it ...

THE DEATH OF CELEBRITY?

Lorna Gozzard, 15 August

A peak audience of 26 million tuned in to watch the Olympics Closing Ceremony. Over on Channel 5, Big Brother had its worst ever viewing figures. This, of course, heralds the start of the Death of the Cult of Celebrity. Indeed, in the light of our amazing sporting achievements over the past few weeks, there's been a lot of comment about how this will completely change the celebrity landscape ... Sadly I'm sure things will return to normal ...

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