Opinion: Letters of the Week - We should learn from the Games and engage temporary staff

The PRCA found 58 per cent of senior in-house and agency figures polled also said they thought the Games had a 'very positive effect' on Britain's international reputation ('Olympic Games surpasses expectations, PRCA finds', prweek.com/uk, 14 August).

This was surely in part due to the motivation of the volunteers and temporary staff, who had clearly embraced the culture of the Games.

Engaged employees are a key driver of success and we should ensure we put the same effort into engaging temps in the company's culture and values as we would for permanent staff.

Victoria Sykes, consultant, Fishburn Hedges.

prweekletters@haymarket.com

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