Reed Smith seeks PR help for expansion

Global law firm Reed Smith is searching for a PR agency to help raise the profile of the business across Europe, the Middle East and Asia.

Broadgate: Reed Smith's London HQ
Broadgate: Reed Smith's London HQ

The business, which is headquartered in the US, is the world's 21st largest law firm by 2010 fee income and has grown significantly outside its home jurisdiction in recent years.

It is seeking a PR agency to support its international expansion, focusing on media relations in the business and trade media and general corporate profile raising.

PR manager for Europe, Middle East and Asia Jeyda Star said: 'We are looking at our approach to PR across all our offices (in the region) and raising the profile of the firm generally. We're currently speaking to a number of agencies to learn more about their capabilities as part of our review process.'

The process is understood to be in its early stages and no pitches have taken place. The firm's agency relationships in the US are not affected.

Reed Smith has 1,600 lawyers in 23 offices across the world. Last year it opened an office in Shanghai.

Meanwhile, UK-based contemporary Taylor Wessing is understood to have held pitches for a retained corporate PR brief in recent weeks. The international law firm currently uses Spada.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.